Marketing is not sales. How many of you have heard that! Its a whole lot more than just sales. If you are planning to be in the industry, or run your own business then this course will equip you with the necessary marketing skills you're going to need. If you just want to sell yourself...well, lets just say that's a different course altogether.
This course is for the bright stars and thinkers of tomorrow. If you are thinking of entering the industry and want to be recognised quickly for your talents, then this is the course you want to have under your belt. It's the beginning when it comes to building yourself as a brand.
In this industry, it's not what you know, it's who you know that makes the difference. Sitting this course at a college is far less likely to give you the opportunity to immerse yourself into the content via a community of like minded individuals. This is why when you sign up with us you get to be part of a much larger community of people already in the industry. You can choose to market yourself to your industry by immersing yourself in our community or... you'll be selling yourself harder from the outside of our community.
Who is This Course for?
The Certificate IV in Advertising is a practical way to gain knowledge and skills which lead to a range of entry-level careers in advertising.
- Research Assistants
- Direct Marketing Assistants
- Public Relations Assistants
- Account Coordinator s / Executives
- Traffic Coordinators
The course outline, core topic and their electives are listed below
If you don't know anything about marketing then this is a great place to get started. If you already have some knowledge it would be an opportunity to revise the content which is current and relevant to current practices :
1. Make a presentation
BSBCMM401A
This unit covers the performance outcomes, skills and knowledge required to prepare, deliver and review a presentation to a target audience.
2. Profile the market
BSBMKG401B
This unit describes the performance outcomes, skills and knowledge required to profile a target market or market segments in accordance with a marketing plan and to develop market positioning strategies.
3. Analyse consumer behaviour for specific markets
BSBMKG402B
This unit describes the performance outcomes, skills and knowledge required to analyse consumer behaviour to target marketing to specific markets and specific needs.
4. Conduct market research
BSBMKG408B
This unit describes the performance outcomes, skills and knowledge required to conduct market research using interview and survey methodologies (not specialist statistical design and analysis) and to report on findings.
5. Produce complex business documents
BSBADM402A
This unit covers design and development of business documents using complex technical features of word processing and/or desktop publishing software.
6. Develop and use complex databases
BSBADM403A
This unit covers the use of database software to complete business tasks and produce useable complex documents.
7. Manage budgets and financial plans
BSBFIM501A
This unit describes the performance outcomes, skills and knowledge required to undertake financial management within a work team in an organisation. This includes planning and implementing financial management approaches, supporting team members whose role involves aspects of financial operations, monitoring and controlling finances, and reviewing and evaluating effectiveness of financial management processes in line with the financial objectives of the work team and the organisation.
8. Design databases
BSBITA401A
This unit describes the performance outcomes, skills and knowledge required to design and develop a database (including queries, forms and reports) to meet a defined need using existing data.
9. Create and use databases
BSBITU301A
This unit describes the performance outcomes, skills and knowledge required to create simple two table relational databases with reports and queries, for the storage and retrieval of information.
10. Implement and monitor environmental policies
BSBCMN413A
This unit covers the implementation and monitoring of the organisation’s environmental policies and procedures as an integral part of the organisation’s business program. Those who work or who expect to work in a supervisory capacity would be advised to undertake this unit. It could also be useful for small business.
11. Undertake marketing activities
BSBCMN414A
This unit covers the planning, implementation, management and review of basic marketing and promotional activities. This unit covers general and basic marketing and promotional activities that do not require detailed or complex planning or implementation. It could be undertaken as part of a broader role of a person in a small enterprise, or as part of a marketing plan for a larger enterprise.
12. Monitor a safe workplace
BSBOHS407A
This unit describes the performance outcomes, skills and knowledge required to implement and monitor the organisation’s occupational health and safety (OHS) policies, procedures and programs in the relevant work area to meet legislative requirements.
13. Develop product knowledge
BSBPRO401A
This unit describes the performance outcomes, skills and knowledge required to develop product knowledge in preparation for the sales process.
14. Establish networks
BSBREL401A
This unit describes the performance outcomes, skills and knowledge required to develop and maintain effective work relationships and networks. It covers the relationship building and negotiation skills required by workers within an organisation as well as freelance or contract workers.
15. Build client relationships and business networks
BSBREL402A
This unit describes the performance outcomes, skills and knowledge required to establish, maintain and improve client relationships, and to actively participate in networks to support attainment of key business outcomes.
16. Analyse and present research information
BSBRES401A
This unit describes the performance outcomes, skills and knowledge required to gather, organise and present workplace information using available systems.
17. Identify risk and apply risk management processes
BSBRSK401A
This unit describes the performance outcomes, skills and knowledge required to identify risks and to apply established risk management processes to a subset of an organisation or project’s operations that are within the person’s own work responsibilities and area of operation.
18. Identify sales prospects
BSBSLS402A
This unit describes the performance outcomes, skills and knowledge required to identify of potential sales prospects through application of prospecting methods.
19. Present a sales solution
BSBSLS403A
This unit describes the performance outcomes, skills and knowledge required to present a sales solution, which responds to the specific buying needs of the client.
20. Secure prospect commitment
BSBSLS404A
This unit describes the performance outcomes, skills and knowledge required to use sales processes associated with securing prospect commitment to proceed with a sale.
21. Support post sale activities
BSBSLS405A
This unit describes the performance outcomes, skills and knowledge required to attend to post sale activities that build and strengthen the partnership between a salesperson and the client, and enhance the prospect of future sales.
22. Self-manage sales performance
BSBSLS406A
This unit describes the performance outcomes, skills and knowledge required to self-manage sales performance through establishing an individualised sales plan, and through managing stress, time and sales related paperwork.
23. Establish legal and risk management requirements of small business
BSBSMB401A
This unit describes the performance outcomes, skills and knowledge required to identify and comply with the regulatory, legal, taxation and insurance requirements, and risk management needs of small business.
24. Write complex documents
BSBWRT401A
This unit describes the performance outcomes, skills and knowledge required to plan documents, draft text, prepare final text and produce documents of some complexity.