Brand management is the application of marketing techniques to a specific product, product service, or personality.

Yes we understand that when you make the baby its kind of hard to put it down and let someone else take care of it.  However thats not always the case. Some people thrive on other peoples idea's.

So how do you cope.  I'd like to hear your experience.  What makes your brand need you as an owner?

If you are managing someone else's brand I'd like to hear from you too.  When is it okay to tell the boss his logo that he carefully made up in Word in 1999 has to go?  Are you at a disadvantage or does someone need to grow some?

Talk to me guys, tell it like it is.