Brand equity is value you place on your marketing efforts for a brand named product, service or person.  Some experts have even begun to add this value like "goodwill" to the balance sheet.  What this means is how you manage your brands can now have impact on the value of your company.  A brand that is publically acknowledged always worth more that one that isn't.  How your products and services sell and your position in the market also reflect on your brand value as a company.  So how do you determine the value of a brand?  Let's start by asking yourself how much would it cost to replace your brand?

Now tell us what that means to you.  What does Brand Equity mean to your brand? By sharing your thoughts with us we aim to provide a resource for how people calculate their Brand Equity.  What does it mean to various people in the industry.  Fill in the comment box below and tell us how you value brand equity. Use the following format:

Brand Identity: 
Brand Asset Value:
How did you conduct your research to determine value: (Insert Findings)
Comments: